Turn your online presence into a growth channel.

Everything starts with the website

Your website remains the foundation.

Growth includes the complete $250 Website plan, so Jackdaw continues managing, maintaining and improving your site.

From there, we build around it.

Instead of simply waiting for people to discover your website, the Growth plan actively works to put your business in front of more people who are looking for the products or services you offer.

Grow your reach through search

People are already searching for businesses like yours.

The goal is to increase the chances that they find you.

Jackdaw researches the services, keywords and locations that matter to your business and continuously improves your website around those opportunities.

This can include improving existing pages, creating new service or location content, strengthening internal linking, improving search snippets and identifying new opportunities through real search data.

SEO becomes an ongoing process of discovering opportunities, making improvements and measuring what happens next.

Stand out in local search

For local businesses, your Google Business Profile is just as important as your website.

Jackdaw optimizes and manages the foundation of your Google Business presence so customers can clearly understand your services, location or service area, business information and how to contact you.

Your website, Google Business Profile and local SEO strategy work together to create a stronger presence when customers search in your area.

Reach customers with Google Ads

SEO takes time.

Google Ads gives us another way to reach potential customers who are actively searching right now.

Jackdaw handles campaign setup, keyword targeting, ad creation, geographic targeting, landing pages, conversion tracking and ongoing campaign optimization.

Rather than focusing on clicks for the sake of clicks, the goal is to bring the right people to the site and turn that traffic into meaningful inquiries.

Google advertising spend is separate from the Growth tier monthly fee.

Build better landing pages

Sending paid traffic to a generic homepage is not always the best approach.

When needed, Jackdaw can create focused landing pages around specific services, locations or advertising campaigns.

These pages can match what someone searched for, explain the relevant service clearly and give them a straightforward path to contact your business.

The website and advertising strategy are built to work together.

Know what’s actually working

Digital marketing should not feel like paying for something you cannot see.

Jackdaw tracks website traffic, search visibility, Google Ads performance, leads and other important activity so we can understand what is working and where there are opportunities to improve.

That information helps guide the next month’s work.

Monthly reporting

See where your business is growing.

Every Growth client receives a clear monthly report showing how their digital presence is performing.

No giant spreadsheet of meaningless numbers.

The report is designed to answer the questions that actually matter.

• Are more people finding the business?
• What are they searching for?
• Where is traffic coming from?
• How are Google Ads performing?
• How many visitors are turning into leads?
• What did Jackdaw work on this month?
• What should we focus on next?

Your report can include:

• Website traffic and user growth
• Traffic sources
• Google Search impressions and clicks
• Search queries and keyword movement
• Most visited pages
• Google Business performance
• Google Ads performance
• Advertising spend
• Cost per lead
• Website conversions
• Calls and form submissions where tracking is available
• SEO improvements completed
• Website work completed
• Opportunities identified
• Priorities for the next month

Sample monthly report

See exactly what a Jackdaw Growth client receives each month.

View sample report →

Data that leads to action

Reporting is only useful if something happens because of it.

Jackdaw uses the information collected from your website, Google Search and advertising campaigns to decide what to improve next.

If a service is generating valuable search traffic, we can strengthen it.

If an advertising keyword is wasting money, we can remove it.

If visitors are reaching a page but not contacting the business, we can improve the page.

If a new search opportunity appears, we can build around it.

Measure. Learn. Improve. Repeat.

What’s included

Everything in the Website plan. Plus:

Google Ads setup and management

Campaign creation, targeting, monitoring and ongoing optimization.

Google Business Profile optimization

Strengthening your presence in Google’s local search ecosystem.

Local SEO strategy

Growing visibility across the locations and services that matter.

Keyword and search opportunity research

Finding new ways potential customers are searching for your services.

Service and location page optimization

Building stronger organic search coverage.

Google Search performance monitoring

Using real search data to understand where your opportunities are.

Conversion-focused website improvements

Improving how effectively visitors become inquiries.

Campaign landing pages

Focused pages designed around specific marketing campaigns.

Analytics and lead tracking

Measuring what happens after people reach the site.

Monthly performance reporting

A clear breakdown of performance, completed work and future priorities.

Ongoing strategy and recommendations

Using real results to determine what Jackdaw should work on next.

Priority website support

Growth clients receive priority for website changes and marketing work.

Who is Growth for?

Growth is designed for businesses that want their online presence to actively contribute to bringing in new customers.

It makes the most sense when gaining an additional customer has meaningful value to the business, and there is an opportunity to compete for searches in the local market.

Instead of managing several different freelancers, platforms and marketing services, Jackdaw brings the website, SEO, Google Business, advertising, analytics and ongoing optimization together.

One strategy. One point of contact. One system built around growing your business.

$1,000/month

Google Ads spend billed separately.

Start growing →